Social Media Advertising Specialist

17 hours ago

Agra, Uttar Pradesh, India beBeeAdvertising Full time ₹ 60,00,000 - ₹ 80,00,000

We are seeking a highly skilled and experienced social media advertising specialist to join our team. As a social media advertising specialist, you will be responsible for planning, implementing, and optimizing social media advertising campaigns to drive brand awareness, engagement, and conversions.

About the Role

Key Responsibilities:

  • Develop and execute strategic social media advertising campaigns to achieve key performance indicators (KPIs) such as reach, engagement, conversion, and return on ad spend (ROAS).
  • Conduct audience research and segmentation to identify target demographics, interests, and behaviors for effective ad targeting.
  • Create compelling ad copy, creatives, and landing pages that resonate with target audiences and drive desired actions.
  • Monitor, analyze, and optimize campaign performance on an ongoing basis to maximize results and ROI.
  • Testing and experimentation to identify best-performing ad creatives, audiences, and campaign strategies.
  • Stay informed about industry trends, best practices, and platform updates to continuously improve advertising effectiveness.
  • Collaborate with internal teams, including marketing, design, and analytics, to align advertising efforts with overall marketing initiatives and business goals.
  • Provide regular reports and insights on campaign performance, trends, and opportunities for optimization.

Eligibility Criteria:

  • Bachelor's degree in marketing, advertising, communications, or a related field.
  • Proven experience managing social media advertising campaigns with a track record of driving results and achieving KPIs.
  • In-depth knowledge of social media advertising tools and platforms.
  • Strong analytical skills and the ability to interpret data, metrics, and performance trends to inform decision-making and optimization strategies.
  • Creative mindset with a knack for developing engaging ad copy, visuals, and messaging.
  • Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
  • Detail-oriented with strong organizational and time management skills to manage multiple projects and deadlines simultaneously.
  • Continuous learning mindset with a passion for staying updated on industry trends, best practices, and emerging technologies in digital advertising.

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