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Education Marketing Professional

1 month ago

Cochin, Kerala, India PGS London Full time
Marketing Officer Position at PGS London

We are seeking a highly motivated and experienced Marketing Officer to join our team at PGS London. This role will be responsible for developing and executing marketing strategies to promote our programs and services.

About the Role
  • This position involves creating and implementing effective marketing plans to engage with schools, colleges, and training centers.
  • The successful candidate will work closely with the sales, product development, and academic teams to align marketing efforts with business goals.
  • We offer a competitive salary of £40,000 - £55,000 per annum, depending on experience, as well as travel reimbursements and allowances.

Key Responsibilities:

Outreach and Relationship Building

We are looking for an individual who can establish partnerships with educational institutions and local organizations to promote our programs and increase brand visibility.

Event Management

The successful candidate will plan and execute on-ground promotional events, workshops, seminars, and info sessions to engage with students, parents, and educators.

Lead Generation

This role involves actively working to generate leads through in-person marketing activities and ensuring follow-up with the sales team for effective conversion.

Market Intelligence

We are seeking a candidate who can gather information about competitors, customer preferences, and local education trends to provide insights for marketing strategies.

Customer Engagement

The successful candidate will conduct surveys and collect feedback from potential customers to understand needs and preferences, adapting marketing strategies accordingly.

Additional Requirements:
  • Comfortable with public speaking and delivering presentations to diverse audiences.
  • Proficient in using CRM tools to track leads and activities.
  • Basic understanding of EdTech trends and educational programs is a plus.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-3 years of experience in marketing, preferably within the EdTech or education sector.