Digital Marketing Professional

4 days ago

Cochin, Kerala, India IBS Software Full time
About the Role

This is a new opportunity to join IBS Software's Corporate Communications team as a Social Media Executive. We are looking for an experienced professional to help create and execute our social media strategy and social marketing campaigns to key audiences globally.

Job Description

The ideal candidate will be part of a collaborative environment, working closely with globally dispersed teams, including the marketing team, product leaders, and other stakeholders in the organization to develop social media strategies. The role would be based in Cochin, with some travel around India.

Key Responsibilities
  • Help plan, write, develop, and publish compelling storytelling content and creative assets for external social media channels (including LinkedIn, Facebook, Instagram, Threads, Glassdoor) to create brand awareness, increase followers, and drive audience engagement.
  • Work closely with the design, video, and web team to create high-quality, visually appealing content, including images, videos, and graphics, that effectively communicate our brand message and promote our company.
  • Collaborate with colleagues across the organization to gather and create compelling content.
  • Engage with our online community by responding to comments and messages in a timely and professional manner.
  • Help manage the social media calendar and prepare monthly social media reports.
  • Utilize analytics tools to measure and analyze the performance of social media campaigns, providing actionable insights for continuous improvement.
  • Monitor social media trends, industry developments, and competitor activities to stay up-to-date and identify opportunities for brand expansion and innovative content creation.
About You

We are looking for an enthusiastic, self-confident team player with a positive attitude; passionate about social media with a growth mindset.

Required skills and qualifications include:

  • A minimum of 2 years in a relevant social media/PR/communications-related role, either in-house or with an agency.
  • An excellent communicator with strong verbal and written English communication skills, with high levels of accuracy, attention to detail, and organizational skills.
  • Strong interpersonal skills with the ability to thrive in a collaborative environment.
  • B2B/travel sector experience is great; the right attitude, a great sense of initiative, and a willingness to learn is going to get more interest.
  • A flexible worker and adaptable; you enjoy a varied workday covering meetings with stakeholders on multiple video calls and working across time zones.
  • Ability to work independently and help shape your own targets and objectives.
  • A degree in communications, media relations, or similar is desired; must be a competent user of Microsoft Office/365 (Outlook, Word, Excel, PowerPoint, Teams) and experienced using social media analytics tools and Google Analytics.

Estimated salary: ₹8,50,000 - ₹10,00,000 per annum, depending on experience.

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