
Analytical Marketing Modeller
2 days ago
Job Summary:
We are seeking a highly analytical and experienced professional to lead our Marketing Mix Modeling (MMM) projects.
Key Responsibilities:
- Manage day-to-day client data processing and project delivery in MMM engagements.
- Apply econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns.
- Interpret complex data and analytical results to generate actionable business recommendations.
- Present findings through well-structured PowerPoint presentations tailored to client audiences.
- Collaborate with cross-functional teams, including data scientists, consultants, and clients.
Required Skills and Qualifications:
- Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field.
- Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
- Strong understanding of econometric modeling and statistical analysis.
- Proficiency in programming languages such as R, Python, or SAS.
- Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
Benefits:
This role offers the opportunity to work on cutting-edge projects, collaborate with experienced professionals, and develop advanced analytical skills.
Other Information:
We are looking for a proactive, can-do attitude and excellent verbal and written communication skills.
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