Digital Programmatic Campaign Manager

4 hours ago

Varanasi, Uttar Pradesh, India beBeeProgrammatic Full time ₹ 15,00,000 - ₹ 20,00,000

Our organization is a key player in the media and advertising landscape, with a strong presence globally. We offer a wide range of services including strategic media planning, buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services.

We are seeking a talented professional to join our team as a Digital Programmatic Campaign Manager. In this role, you will be responsible for managing day-to-day performance of campaigns across different Demand Side Platforms (DSPs) and related platforms.

  • You will coordinate campaign executions across all regions, serving as the primary point of contact with agency and platform stakeholders.
  • You will manage campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all Key Performance Indicators (KPIs) are met.
  • You will work with the agency team to develop best-in-class solutions based on available technology.
  • You will oversee media tracking and analytics setup and implementation.
  • You will communicate day-to-day format, screen, inventory performance to clients and agencies as needed.
About You

To be successful in this role, you will need:

  • 4-6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert-level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. Google DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
What We Offer

This is an exciting opportunity to join a fast-growing organization and contribute to its success. As a Digital Programmatic Campaign Manager, you will have the chance to work with a talented team and develop your skills in a dynamic and challenging environment.

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