Digital Marketing Leader

2 days ago

Varanasi, Uttar Pradesh, India beBeeDigital Full time ₹ 8,00,000 - ₹ 15,00,000
Job Description:

We are seeking an experienced Account Manager/Group Head to lead our digital marketing efforts.

  • Digital Marketing Strategy: Develop comprehensive roadmaps and proposals for clients, incorporating awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • App Campaign Management: Manage app campaigns on DV360, optimizing for reach, install, and conversion, while linking App Analytics platform to DV360.
  • Ad Tag Creation: Create different ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration of different platforms to import/export audiences and conversions.
  • Campaign Optimization: Monitor daily and monthly metrics, including budget caps, campaign pacing, lost bidding, impression share, and other important account metrics, to carry out optimization strategies.
  • Creative Support: Provide support to the creative design team with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
Required Skills and Qualifications:

Intermediate level experience in Programmatic Buying, DV 360 Certified, Google Campaign Manager (Intermediate).

Benefits:

This role offers a unique opportunity to develop your skills and expertise in programmatic buying and digital marketing.

Others:

Generate relevant reports at three stages of the campaign: before, during, and after auditing the advertising account and finding gaps in existing structure and targeting.

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