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Marketing Influencer Coordinator

2 weeks ago

Mohali, Punjab, India beBeeInfluencer Full time ₹ 5,00,000 - ₹ 10,00,000

At a leading influencer marketing firm, we're redefining the industry on an international scale. Our team collaborates with premium brands and influencers to deliver exceptional results through strategic brand solutions.

About Us

We're a key player in the influencer market, committed to making brands felt worldwide through forward-thinking strategies and market insights.

Key Responsibilities
  • Influencer Scouting & Research:
    • Identify and recruit influencers across various platforms based on campaign needs and brand objectives.
    • Research and assess influencers audience demographics, engagement rates, and content quality to ensure the right fit for campaigns.
    • Maintain an up-to-date database of potential influencer partners.
  • Campaign Execution & Management:
    • Support the creation of influencer marketing briefs and guide influencers on campaign objectives, messaging, and creative direction.
    • Oversee day-to-day management of influencer partnerships, ensuring timely content delivery and campaign execution.
    • Track influencer performance, monitor content, and ensure adherence to timelines and contractual obligations.
  • Negotiation & Relationship Building:
    • Negotiate terms, deliverables, and pricing with influencers, ensuring mutually beneficial agreements.
    • Build and maintain strong relationships with influencers and agencies to secure long-term partnerships.
  • Campaign Reporting & Analysis:
    • Collect data on campaign performance (e.g., engagement, reach, sales) and provide regular reports to the marketing team.
    • Analyze results to optimize future influencer marketing strategies and initiatives.
  • Cross-Functional Collaboration:
    • Work closely with the creative, product, and social media teams to ensure consistency and alignment with broader marketing goals.
    • Stay up to date on the latest trends in influencer marketing and contribute new ideas to enhance campaigns.
Experience
  • 1+ year of experience in influencer marketing.
  • Experience with influencer identification, negotiation, and campaign management.
  • Agency experience is preferred.
Skills
  • Strong communication and negotiation skills.
  • Detail-oriented with excellent organizational and project management abilities.
  • Proficient in social media platforms and basic social media analytics tools.
  • Knowledge of influencer marketing trends and best practices.