Senior Brand Director

18 hours ago

Bellary, Karnataka, India beBeeStrategy Full time ₹ 1,20,00,000 - ₹ 1,70,00,000
Brand Strategy Leader

Job Summary:

The Brand Strategy Leader will be responsible for leading the development and execution of distinctive brand identities for our campuses in India.

This is a senior leadership role that combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

  1. Developing and owning a composite brand strategy;
  2. Building a scalable brand architecture;
  3. Maintaining brand guidelines and governance frameworks;
  4. Designing and managing large-scale influencer marketing campaigns;
  5. Leading ATL/BTL marketing and media planning;
  6. Overseeing website and digital experience development;
  7. Conceptualizing and executing digital-first brand campaigns;

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