Director of Brand Development

1 week ago

Bellary, Karnataka, India beBeeBranding Full time ₹ 16,20,000 - ₹ 25,10,000

Job Title: Branding Director

Brand Leadership Role\

The Branding Director will oversee the development, strengthening and positioning of our institution's brand across all stakeholders. This role requires strategic direction of brand identity, external communications, media relations, and PR campaigns to enhance visibility, reputation, and engagement.

This key leadership position demands a forward-thinking professional who can define and execute branding strategies aligned with institutional goals, ensuring consistency of brand identity across all channels (digital, print, events).

  • Key Responsibilities:
    1. Brand Strategy & Management
    • Develop and execute branding strategies that align with institutional goals.
    • Ensure consistency of brand identity across digital, print, and event platforms.
    • Build brand recognition and equity within the education ecosystem.
    1. Public Relations & Media Management
    • Establish strong relationships with media, influencers, and industry bodies.
    • Craft press releases, articles, and speeches for leadership.
    • Manage media coverage, crisis communication, and institutional reputation.
    1. Digital & Social Media Presence
    • Drive brand presence on various social media platforms.
    • Oversee content strategy, storytelling, and digital campaigns.
    • Leverage analytics for continuous improvement.
    1. Events & Outreach
    • Organize branding events, education fairs, conferences, and community outreach initiatives.
    • Ensure institutional visibility at national and international forums.
    1. Stakeholder Communication
    • Manage internal communications and alumni engagement.
    • Collaborate with academic, CRC, and admissions teams for brand alignment.
Essential Qualifications\

To be successful in this role, you will need:

  • Strong background in branding, marketing, or a related field.
  • Proven experience in developing and executing effective branding strategies.
  • Excellent communication and project management skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strategic thinking and problem-solving skills.
Benefits\

We offer a competitive compensation package, opportunities for career growth, and a dynamic work environment.

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