Digital Advertising Specialist

5 days ago

Hyderabad, Telangana, India beBeeAdvertising Full time ₹ 10,00,000 - ₹ 15,00,000
Job Overview

We are seeking a skilled Digital Advertising Specialist to join our team and drive the success of our client campaigns through paid advertising and affiliate marketing.

Key Responsibilities
  • Develop and execute campaign strategies across Google Ads (Search, Display, YouTube) and Facebook Ads (Meta Business Suite).
  • Manage Affiliate Marketing programs to drive sales and lead generation, leveraging industry insights to optimize performance.
  • Nurture strong relationships with affiliates/partners, ensuring seamless collaboration and mutual growth opportunities.
  • Analyze campaign data to inform optimization decisions, focusing on metrics such as CPA, CPC, CTR, ROAS, and conversions.
  • Conduct regular A/B testing for creatives, ad copies, and landing pages to enhance campaign effectiveness.
  • Monitor campaign performance, create detailed reports, and provide actionable insights to stakeholders.
  • Stay updated with the latest ad platform updates, trends, and best practices to maintain a competitive edge.
Required Skills & Qualifications
  • Proven experience in Media Buying / PPC Campaigns, with a strong understanding of digital marketing principles.
  • Hands-on expertise with Google Ads Manager & Meta Ads Manager, including campaign setup, targeting, and optimization.
  • Familiarity with Affiliate Marketing networks, tracking platforms, and payout models (CPA, CPL, CPS, CPM), as well as Google Analytics and Conversion Optimization.
  • Strong analytical skills, with experience in campaign reporting and data-driven decision-making.
  • Google Ads / Facebook Blueprint certifications are a plus, demonstrating advanced knowledge and skills.
Perks & Benefits
  • Competitive salary with performance-based incentives, reflecting individual and team achievements.
  • Opportunities for growth and professional development in paid ads and affiliate marketing.
  • A collaborative work environment that fosters open communication, creativity, and innovation.

The ideal candidate will possess a deep understanding of digital marketing strategies and be able to analyze complex data to inform campaign decisions. Strong communication and interpersonal skills are essential for this role, enabling effective collaboration and stakeholder management.

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