Web Experience Director

2 days ago

Aligarh, Uttar Pradesh, India beBeeProductivity Full time ₹ 18,00,000 - ₹ 25,00,000

Job Description

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We are seeking a Website Product Manager – Frontend who will own the look, feel, and performance of our website. This role is responsible for managing the frontend user experience, content strategy, feature launches, personalization, and A/B testing with a strong focus on driving engagement and conversion.

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Core Responsibilities:

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  2. Frontend Product Ownership">
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  • Define and own the website frontend roadmap aligned with business goals.">
  • Drive UI/UX improvements to ensure a seamless and brand-consistent experience across devices.">
  • Partner with tech/design teams to deliver fast, responsive, and user-friendly pages.">
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  2. Content & Creative Strategy">
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  • Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts.">
  • Collaborate with design and marketing teams to ensure creatives are optimized for engagement and conversions.">
  • Own the content calendar to ensure timely execution of campaigns.">
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  2. Feature Launches & Experimentation">
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  • Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).">
  • Drive personalization initiatives (custom user journeys, product recommendations, homepage variations).">
  • Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.">
  • Track outcomes of experiments and scale successful initiatives.">
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  2. Performance Tracking & Insights">
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  • Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate.">
  • Build performance dashboards and deliver actionable insights to leadership.">
  • Continuously improve frontend performance and user experience based on data and testing outcomes.">
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Key Metrics of Success

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  • Website performance: +10–15% improvement in speed and responsiveness.">
  • Campaign execution: 100% on-time rollout of content and creative updates.">
  • Engagement uplift: Increase CTR and session duration through new features and personalization.">
  • Conversion impact: Measurable uplift in CVR via A/B testing and UX improvements.">
  • Experimentation cadence: At least 2 experiments per month with documented learnings.">

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