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Marketing Performance Specialist
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We are looking for a detail-oriented marketing professional to join our team in Mumbai. The role requires strong analytical skills to interpret marketing data, derive insights, and support business growth through data-driven decision-making.
Key Responsibilities:
- Data collection, analysis, and interpretation from multiple marketing channels (digital campaigns, CRM, web analytics, etc.).
- Dashboards and reports development to track KPIs, campaign performance, and customer behavior.
- Trend identification, pattern recognition, and insight derivation to support marketing strategy and decision-making.
- Collaboration with the marketing, sales, and product teams to align data insights with business objectives.
- Predictive models and segmentation development to enhance targeting and personalization.
- Campaign performance optimization through continuous monitoring and data-backed recommendations.
- Data accuracy, hygiene, and compliance with organizational standards.
Qualifications & Skills Needed
- Bachelor's degree in engineering, Technology, Statistics, Mathematics or a related field
- Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.
- Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.
- Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.
- Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.
- Excellent problem-solving, analytical thinking, and storytelling skills with data.
- Strong communication and collaboration abilities to work across teams.
- Ability to handle large datasets and deliver actionable insights within deadlines.
