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Digital Content Strategist

3 weeks ago


Indore, Madhya Pradesh, India beBeeDigital Full time ₹ 9,00,000 - ₹ 11,00,000
Regional Social Media Manager

Our organization is seeking a highly skilled Regional Social Media Manager to lead our social media efforts and drive growth across school fan pages in Indore, India.

The ideal candidate will have expertise in short-form video creation, social media campaigns, Meta Ads, and platform optimization.

Key Responsibilities:

  • Content Production (55%): Develop 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights), publish daily shorts across YouTube & social media, design 5+ static posts weekly (graphics, carousels, stories), and update weekly Google My Business posts.
  • Growth, Engagement & Ads (30%): Achieve 15% monthly follower growth & 10%+ engagement rates, share weekly updates (photos, events, announcements), drive 6+ Google reviews/month per location, plan, execute & optimize Meta Ads (Facebook & Instagram) campaigns for reach, lead generation & conversions, track ad performance and adjust strategies for maximum ROI.
  • Campaigns & Initiatives (15%): Execute 1+ localized digital campaign/month, train students to create content via Social Media Clubs, track and report KPIs with actionable insights.

Performance Metrics (KPIs):

  • 5 videos/week | Daily shorts | 5+ static posts/week
  • 15% follower growth (MoM) | 10%+ engagement rate
  • 6+ Google reviews/location/month
  • Defined ROI & CTR benchmarks from Meta Ads campaigns

Requirements:

  • Graduate degree in Marketing, Mass Communication, or related field preferred
  • 2+ years of experience in social media marketing with focus on short-form video & paid ads
  • Proficient in Canva, CapCut, Premiere Pro (or similar)
  • Proven track record in achieving 15%+ MoM follower growth