Salesforce Data Cloud Specialist

7 days ago

Pune, Maharashtra, India LTIMindtree Full time
Job Title: Salesforce Data Cloud Professional

We are seeking a highly skilled Salesforce Data Cloud professional to join our team at LTIMindtree. As a key member of our organization, you will be responsible for designing and implementing data solutions that drive customer engagement, optimize marketing efforts, and enhance data-driven decision-making.

Key Responsibilities:
  • Lead the deployment and configuration of Salesforce Data Cloud, ensuring seamless integration with existing Salesforce Marketing Cloud Pardot or any other platforms.
  • Oversee the collection, cleansing, and management of customer data from various sources, ensuring data accuracy, consistency, and accessibility within Salesforce Data Cloud.
  • Develop advanced customer segmentation strategies using Salesforce Data Cloud to enable personalized marketing campaigns and customer journeys.
  • Create comprehensive dashboards and reports within Salesforce Data Cloud to track key performance metrics, customer behaviors, and campaign effectiveness.
  • Ensure adherence to data governance policies, including data privacy regulations like GDPR and CCPA, within Salesforce Data Cloud and related marketing platforms.
  • Work closely with marketing, sales, and IT teams to align data strategies with business objectives and drive marketing automation initiatives.
  • Stay up-to-date with Salesforce product updates, best practices, and industry trends to continuously enhance the organization's use of Salesforce Data Cloud.
  • Provide training and support to marketing and sales teams on the use of Salesforce Data Cloud, ensuring they can effectively leverage data for their initiatives.
Requirements:
  • 6+ years of hands-on experience in Salesforce Marketing Cloud (SFMC) or Pardot or MCP or any other Leading Marketing Automation Platform, with a strong focus on data management and customer analytics.
  • Proven experience with Salesforce Data Cloud (Customer Data Platform), including its implementation, configuration, and optimization.
  • Proficiency in SQL, data modelling, and data integration techniques. Experience with APIs and ETL processes is a plus.
  • Strong analytical skills with the ability to interpret complex data sets and translate them into actionable marketing strategies.
  • Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical stakeholders.
  • Salesforce Marketing Cloud Consultant, Salesforce Pardot Consultant, or Salesforce Data Cloud certifications are highly desirable.

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