Accelerating Fintech Growth Lead

3 days ago

Erode, Tamil Nadu, India beBeeGrowth Full time ₹ 15,63,861 - ₹ 21,45,143

Job Summary

We are seeking a seasoned Growth Strategist to spearhead our efforts in accelerating user acquisition and retention across fintech products.

The successful candidate will play a critical role in defining and optimizing growth funnels, identifying new opportunities, and ensuring alignment across departments to maximize business impact.

About the Opportunity

Our platform has nearly 4 million monthly active users with 15% of this being daily active users; we have an installed base of almost 58 million. Our platform offers customers free and unlimited access to their bureau scores from two bureaus: CIBIL and Experian.

Key Responsibilities:

  • Strategy Development: Develop and implement holistic growth strategies for various acquisition and engagement channels including:
    • Mobile app
    • Website
  • Drive acquisition and retention for the APP and Web
  • And the same for monetization use cases, currently, Personal Loans
  • Responsibility for delivering month on month Personal Loan Volumes
  • Stakeholder Management: Manage and coordinate with key partners such as Google and Meta to optimize growth campaigns and platform integrations. Build and maintain strong relationships with merchant partners to facilitate co-marketing and promotional activities.
  • Experimentation & Innovation: Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta. Continuously identify and integrate emerging growth opportunities.
  • Cross-functional Collaboration: Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly.
  • Leadership & Mentorship: Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • A deep understanding of consumer acquisition and consumer interaction with digital apps.
  • 6-8 years of experience in growth marketing, preferably in the fintech or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Proven track record of managing complex projects and stakeholder relationships effectively.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels and referral programs.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.

Preferred Skills:

  • Experience in Personal Loan monetization is preferable.
  • Familiarity with fintech products and customer behavior.
  • Hands-on experience with growth-related tools and platforms.
  • Strong knowledge of programming/scripting for data analysis (Python, R) is a plus.
  • Ability to thrive in a fast-paced startup environment.

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