Marketing Leader

5 days ago

Erode, Tamil Nadu, India beBeeDemand Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Description

The Director of Demand Generation will be responsible for designing, implementing, and measuring full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

This role requires a strategic thinker who can develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.

Collaboration with Sales, SDRs, and Partner Marketing is crucial in driving alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.

  • Evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
  • Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

Additionally, the ideal candidate will have 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.

They must have proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

A strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset are required for this position.

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