Director of Demand Generation

About the Role

We are seeking a seasoned Demand Generation Director to join our team. This role is responsible for designing and executing full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.

The successful candidate will have a proven track record of building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline. They will be hands-on with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.

• Key Responsibilities:
• Design, implement, and measure full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
• Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
• Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
• Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
• Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

Account-Based Marketing (ABM) Leadership

The ideal candidate will have expertise with ABM platforms (e.g., 6sense, Demandbase,) to orchestrate and optimize campaigns. They will also be able to integrate ABM with events, webinars, and executive programs to deepen engagement.

• Key Responsibilities:
• Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
• Design and launch personalized campaigns across digital, email, direct mail, and field channels.
• Leverage firmographic, technographic, and intent data for targeting and messaging.
• Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
• Use ABM platforms (e.g., 6sense, Demandbase,) to orchestrate and optimize campaigns.
• Integrate ABM with events, webinars, and executive programs to deepen engagement.
• Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.

Measurement, Analytics & Optimization

The successful candidate will define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC.

• Key Responsibilities:
• Define and own KPIs for demand generation and ABM.
• Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.
• Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Team Leadership & Cross-Functional Collaboration

The ideal candidate will establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals. They will also partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.

• Key Responsibilities:
• Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances.
• Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand.

Qualifications:

• Requirements:
• 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
• Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
• Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
• Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
• Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
• Exceptional analytical, communication, and stakeholder alignment abilities.

Benefits

The company offers a competitive salary and benefits package, including medical, dental, and vision insurance, 401(k) matching, and generous PTO policy.

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