Expert Localization Strategist

2 weeks ago

Noida, Uttar Pradesh, India beBeeLocalization Full time ₹ 15,00,000 - ₹ 20,00,000
Job Description

This is an exciting opportunity for a skilled Marketing Insights & Localization Specialist to join our team.

The successful candidate will bridge global and local teams, ensuring product positioning, content, and campaigns resonate with local users and deliver strong market impact.

Key Responsibilities:

  • Conduct in-depth research on local users' smartphone software usage habits and track their evaluations and preferences of competing OS software.
  • Monitor local social hotspots, festivals, and cultural events to provide timely marketing suggestions aligned with OS features.
  • Expand and manage local marketing resources, including KOLs, offline retail channels, and local media platforms.
  • Translate and adapt HQ marketing materials into the local language, ensuring cultural appropriateness and clarity.
  • Partner with the local product team to train marketing and sales staff on product knowledge for consistent and accurate promotion.

Requirements:

  • Proficiency in the local official language(s) and mainstream dialects.
  • Strong English communication skills.
  • Minimum 3 years of experience in marketing (IMC, social media management, or related fields).

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