City Level Marketing Manager

5 days ago

Hyderabad, Telangana, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 40,00,000

About Us

We are seeking a seasoned marketing professional to spearhead our city-level expansion, driving growth and market share in a specific urban landscape.

This key role entails developing and executing a hyper-local marketing strategy, ensuring our brand resonates with the community and delivers results across all digital and offline channels.

  • Develop and Execute City-Level Strategy: Design and implement comprehensive marketing plans tailored to your city. You will be responsible for the overall results, ensuring our company captures and maintains market leadership.
  • Hyper-Local Communication: Create and manage local marketing communications in the native language, leveraging deep regional insights to connect with the local audience.
  • Offline and Online Growth: Own the full marketing funnel for your city, driving growth through a mix of channels, including local partnerships, events, and performance marketing.
  • Cross-Functional Collaboration: Act as the primary point of contact for your city, working closely with national teams responsible for referrals, performance marketing, and third-party online merchants. You will ensure a seamless flow of information and execution.
  • Brand and Awareness: Provide critical local insights for any city-level brand or awareness campaigns, including those in local languages. Your input will be essential for making sure our campaigns are relevant and impactful.
  • Partnership Building: Identify and build strong, strategic partnerships within the city to expand our reach and influence.
  • Performance Monitoring: Continuously monitor and analyze city-level results across all channels to optimize strategies and ensure we achieve our market share goals.

Key Skills:

  • Minimum 7-8 years experience in marketing, with a strong background in regional or city-level roles and minimum 4 years in consumer Marketing is mandatory.
  • Preferred a native speaker of the city's primary language with a deep understanding of the local culture, market dynamics, and consumer behavior.
  • Experience in fast-paced, consumer-facing industries like FMCG, fintech, Telecom is highly preferred.
  • Proven ability to develop data-driven marketing strategies and translate insights into action.
  • Excellent communication and collaboration skills to effectively manage relationships with both local partners and national teams.
  • A self-starter who is results-oriented and takes full ownership of their city's performance.

Requirements: Post-graduate in MBA is highly desirable.

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