Marketing Campaigns Coordinator

2 weeks ago


Greater Bengaluru Area, India Unilet Appliances Pvt Ltd Full time
Marketing Executive Job Description

At Unilet Appliances Pvt Ltd, we are seeking a dynamic Marketing Executive to lead and implement Below the Line (BTL) marketing initiatives across apartment communities.

Job Summary:

We are looking for a results-driven individual with experience in digital and direct marketing campaigns, event management, and strong connections within the local community. Fluency in Kannada and English, as well as a willingness to travel frequently, are essential for this role.

Key Responsibilities:
  1. BTL Marketing Campaigns:
  • Develop and execute BTL marketing activities, including digital campaigns, door-to-door promotions, billboards, and other direct marketing strategies.
  • Coordinate events, promotions, and sponsorships targeting apartment communities, ensuring maximum visibility and engagement.
  1. Audience Identification and Engagement:
  • Identify target audiences, understand their needs and preferences, and design campaigns tailored to engage them effectively, driving brand awareness and customer loyalty.
  • Build and maintain strong relationships with apartment associations and local stakeholders, fostering a collaborative environment that supports business growth.
  1. Performance Tracking and Analysis:
  • Monitor the effectiveness of campaigns by collecting data and analysing key performance indicators (KPIs), providing actionable insights to optimize future marketing efforts.
  • Implement data-driven decisions to enhance campaign performance, ensuring return on investment (ROI) and continuous improvement.
  1. Multilingual Communication:
  • Effectively communicate with the target audience in Kannada and English, ensuring clear understanding of campaign goals and messages, and tailoring content to resonate with diverse demographics.
  1. Frequent Travel:
  • Travel to different locations to execute campaigns, interact with local communities, and ensure smooth implementation of marketing activities, building a strong presence in the market.
Qualifications and Skills:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 1-3 years of experience in BTL marketing, events, or promotions, demonstrating expertise in digital and direct marketing channels.
  • Strong interpersonal and communication skills, with fluency in Kannada and English, enabling effective collaboration and stakeholder engagement.
  • Proven ability to manage multiple campaigns simultaneously and meet deadlines, prioritising tasks to achieve business objectives.
  • Willingness to travel frequently and work flexible hours as needed, adapting to changing market conditions and business requirements.
  • Proficiency in MS Office and marketing analytics tools is a plus, facilitating data analysis and campaign optimisation.
Estimated Salary: ₹600,000 - ₹900,000 per annum

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