Campaign Manager
1 day ago
Role: Performance Marketing - Google and Meta Campaigns Manager
Company Industry: Marketing and Advertising
Experience: 3-6 years
Education: Bachelor’s degree or equivalent
About Us:
Unigage is a leading brand-consulting and digital advertising agency, that is known for creating awe-inspiring marketing campaigns for clients from diverse verticals including popular brands like Himalaya, Bluestone, Scripbox, Duroflex, Imara, Single, Interview Kickstart and Nova IVI.
At Unigage, we believe that Community is not just a marketing strategy but also a business strategy, and therefore we approach social media through the eyes of Data Science and innovative content.
RESPONSIBILITIES:
- Campaign implementation: work closely with cross-functional teams to plan, execute and analyze promotional campaigns.
- Test and optimization: conduct experiments to grow campaign traffic and conversion; innovate and test new creative ideas or new channels to engage customers; be able to implement data insight to future operations
- In depth understanding of Google ad platform – Customer audience capability, various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives.
- Manage all digital campaigns, from ideation to media planning, creative communication and in-depth analysis of performance to drive optimization.
- Identify the best communication at the best time using the best channel to nudge a user towards conversion.
REQUIREMENTS:
- 5-6 Years of experience in growth/digital marketing.
- Strong background with lead gen or E-Commerce clients
- Experience in working with a multi-crore digital marketing budget.
- In-depth, hands-on experience in managing programmatic & biddable platforms like Google AdWords, DBM(Optional), etc.
- Exposure of running campaigns using 1st party and 3rd party data.
- Knowledge of Analytics, Attribution and Planning tools
- Strong marketing mindset with problem solving skills.
INDUSTRY
- Marketing & Advertising
EMPLOYMENT TYPE
Full-time
LOCATION
HSR Layout
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