Senior Digital Marketing Specialist

2 weeks ago


Kota, Rajasthan, India beBeePerformance Full time ₹ 10,00,000 - ₹ 17,50,000

Job Title: Performance Marketer

We are seeking a seasoned performance marketer with expertise in Google Ads and hands-on experience running high-performing campaigns for small to medium-sized businesses.

About the Role:
  • Develop and execute strategic Google Ads campaigns targeting local SMBs in North America.
  • Utilize data-driven insights to optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies.
  • Provide regular reports and actionable recommendations to improve campaign performance (CPC, CPL, ROAS, lead quality, etc.).
  • Owning campaign results, ensuring timely delivery of leads and sales KPIs.
  • Collaborate with internal teams to ensure alignment and landing page optimization.

Requirements:
  • Mandatory Google Ads certification.
  • Proven track record of running successful campaigns for SMBs.
  • Strong understanding of North American SMB segments and customer behavior.
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance.
  • Expertise in lead generation, ROAS optimization, and scaling budget.
  • Excellent communication skills and proficiency in English.


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