Digital Media Strategist
3 weeks ago
Role Overview
We are seeking a highly skilled Digital Media Strategist to join our Marketing team at Ather Energy. In this role, you will be responsible for developing integrated media plans with agency teams, primarily on digital channels.
About the Job
The successful candidate will have a strong understanding of media planning and marketing fundamentals, with hands-on experience in planning, buying, and deployment of full funnel campaigns on biddable media, affiliates & direct publishers.
Duties and Responsibilities
- Develop and execute comprehensive digital media strategies across multiple platforms.
- Collaborate with cross-functional teams to scale business contributions of owned media.
- Analyze campaign performance to arrive at actionable learnings and maximize business impact.
Requirements
- Bachelor/Master Degree in Marketing/Media.
- 2 to 4 years of media planning experience at a network media agency on B2C brands or experience working with new age brands driving business results.
- Experience working on automotive brands and new age brands/growing categories is a plus.
What We Offer
A competitive salary range of ₹25-40 lakhs per annum, depending on experience and qualifications, along with opportunities for growth and professional development.
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