Digital Marketing Campaign Manager

3 weeks ago


Mumbai, Maharashtra, India FatakPay Digital Pvt. Ltd. Full time

Job Title: FatakPay Digital Marketing Lead

At FatakPay Digital Pvt. Ltd., we are seeking a skilled Digital Marketing Campaign Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing campaigns across multiple channels to drive customer engagement and acquisition.

Key Responsibilities:

  • Campaign Development: Develop and execute marketing campaigns across multiple channels, including WhatsApp, SMS, Email, Push Notifications, etc.
  • Campaign Analysis: Monitor and analyze campaign performance metrics to assess efficacy and ROI.
  • A/B Testing: Conduct A/B testing to optimize campaign elements such as messaging, timing, and segmentation.
  • Team Collaboration: Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives.
  • Data Analysis: Utilize data analytics tools to extract and analyze customer data, derive actionable insights, and inform marketing strategies.

Requirements:

  • Education: Degree in Marketing, Business Administration, or a related field.
  • Experience: 3-5 years of experience in marketing or a similar role, with a focus on digital marketing and campaign management.
  • Skills: Proficiency in marketing automation tools and analytics platforms, strong analytical skills, and experience conducting A/B testing and optimizing campaign performance.


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