Senior PPC Strategist

2 weeks ago


Kolkata, West Bengal, India 24 Hours Group Full time
{"h3":"Job Description"}

This is a senior-level role within the 24 Hours Group, where you will oversee the development and implementation of comprehensive PPC strategies to drive traffic, conversions, and revenue.



Key Responsibilities
  • Lead and Manage PPC Team: Oversee and guide PPC specialists, ensuring effective management of Google AdWords accounts.
  • Develop and Implement PPC Strategies: Create and execute comprehensive PPC strategies to drive traffic, conversions, and revenue.
  • Account Management: Control and manage Google AdWords accounts of other specialists, providing direction and support.
  • Keyword Research and Optimization: Conduct thorough keyword research to identify opportunities for campaign enhancement.
  • Ad Creation and Testing: Develop compelling ad copy and creatives that align with campaign goals.
  • Budget Management: Allocate and manage PPC budgets effectively, ensuring optimal spend.
  • Performance Analysis and Reporting: Utilize analytics tools to monitor campaign performance and generate actionable insights.
  • Stay Up-to-Date with Industry Trends: Keep abreast of the latest trends and best practices in PPC and digital marketing.

Requirements
  • Proven experience as a PPC Manager for 3+ years
  • Expertise in managing Google AdWords accounts
  • Strong understanding of PPC best practices and optimization techniques
  • Excellent analytical skills and the ability to interpret data to drive decisions
  • Proficiency in using PPC and analytics tools (e.g., Google Analytics, AdWords Editor, SEMrush)
  • Strong leadership and team management skills
  • Exceptional communication and interpersonal skills
  • Ability to work in a fast-paced, dynamic environment

Technical Requirements
Minimum Technical Requirements
Power Backup: A reliable power backup that could sustain a minimum of 8 hours (full shift)
Examples: Generators// Solar Panels// Portable power inverters etc. (UPS is not enough)
Internet Backup (Secondary internet): Jitter: below 10ms
Latency: below 160ms
Upload: minimum of 25mbps
Download: minimum of 25mbps
Power and Internet Backup is a MUST
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