Search Engine Advertising Specialist
3 weeks ago
About the Position:
SIB Infotech is looking for a talented Search Engine Advertising Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing effective PPC strategies that drive tangible results.
With a strong background in digital marketing and a proven track record of success in managing large ad budgets, you will play a critical role in helping us achieve our business objectives. Your expertise in search engine advertising will enable you to optimize campaigns, improve click-through rates, and increase conversions.
Key Responsibilities:
- Develop and execute comprehensive PPC strategies that meet client goals and objectives
- Manage and optimize PPC campaigns across multiple platforms, including Google Ads and Meta Ads
- Analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions
- Collaborate with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape
- Stay up-to-date with industry trends and best practices to continuously refine our PPC strategies and deliver maximum value to clients
Requirements:
- 3-6 years of experience in digital marketing, with a focus on PPC advertising
- Proven experience managing large ad budgets and achieving ROI
- Google Ads Certification or equivalent professional certification
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics and Microsoft Excel
- Excellent written and verbal communication skills
Salary: $80,000 - $110,000 per year
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