Search Engine Marketing Expert

7 days ago


Delhi, Delhi, India SIB Infotech Full time

**Job Title:** Search Engine Marketing Expert

**Company Overview:** SIB Infotech is a leading digital marketing agency seeking an experienced Search Engine Marketing Expert to join our team. We are looking for a skilled professional who can develop and execute effective search engine marketing strategies across various platforms.

**Estimated Salary:** $80,000 - $110,000 per year.

**Job Description:

About the Role

The Search Engine Marketing Expert will be responsible for managing all aspects of search engine marketing campaigns, including keyword research, ad creation, bid management, and performance tracking. This role requires strong analytical skills, excellent communication skills, and the ability to work independently in a fast-paced environment.

Key Responsibilities
  • Managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping.
  • Leveraging expertise in major PPC platforms to continuously optimize campaigns for improved CTR, conversion rates, and overall efficiency.
  • Assisting in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Developing and executing effective PPC strategies to drive tangible results.
Requirements
  • 3-6 years of experience in the digital marketing landscape.
  • Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
  • Must have experience managing big ad budgets and achieving ROI.
  • Google Ads Certification or equivalent professional certification is preferred.
  • Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau.
  • Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.


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