Digital Marketing Specialist Position in a Chennai Advertising Agency
7 hours ago
Are you looking for a challenging role in digital marketing? Eskimo Advertising Factory, a dynamic and innovative advertising agency based in Chennai, has an exciting opportunity for a Performance Marketing - Google Ads Campaign Manager.
About the RoleWe are seeking a highly skilled professional with strong technical expertise in Google Ads to join our team. As a Performance Marketing - Google Ads Campaign Manager, you will be responsible for the technical implementation, management, and optimization of Google Ads campaigns across Search, Display, & UAC.
Key Responsibilities:
- Create and manage Google Ads campaigns across Search, Display, & UAC
- Research and create a media plan for online marketing (considering all media platforms)
- Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI
- Generate insightful reports to communicate actionables, campaign performance, and ROI to stakeholders
- Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance
- Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals
- Work closely with client and design teams to ensure campaign success
- Periodically monitor and evaluate competitor best practices to stay ahead and grow market share
- Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management
- Stay ahead in the constantly evolving digital marketing landscape
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field
- 3-6 years of experience in digital ad operations with a focus on Google Ads
- Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics
- Excellent data handling and insight generation skills, proficiency in Excel & PPT
- Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus
- Excellent problem-solving skills and attention to detail
- Ability to manage multiple campaigns and projects simultaneously
- Can handle multiple clients
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