Digital Marketing Specialist Position in a Chennai Advertising Agency

7 hours ago


Delhi, Delhi, India Eskimo Advertising Factory Full time

Are you looking for a challenging role in digital marketing? Eskimo Advertising Factory, a dynamic and innovative advertising agency based in Chennai, has an exciting opportunity for a Performance Marketing - Google Ads Campaign Manager.

About the Role

We are seeking a highly skilled professional with strong technical expertise in Google Ads to join our team. As a Performance Marketing - Google Ads Campaign Manager, you will be responsible for the technical implementation, management, and optimization of Google Ads campaigns across Search, Display, & UAC.

Key Responsibilities:

  • Create and manage Google Ads campaigns across Search, Display, & UAC
  • Research and create a media plan for online marketing (considering all media platforms)
  • Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI
  • Generate insightful reports to communicate actionables, campaign performance, and ROI to stakeholders
  • Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance
  • Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals
  • Work closely with client and design teams to ensure campaign success
  • Periodically monitor and evaluate competitor best practices to stay ahead and grow market share
  • Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management
  • Stay ahead in the constantly evolving digital marketing landscape
Requirements

To be successful in this role, you will need:

  • Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field
  • 3-6 years of experience in digital ad operations with a focus on Google Ads
  • Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics
  • Excellent data handling and insight generation skills, proficiency in Excel & PPT
  • Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus
  • Excellent problem-solving skills and attention to detail
  • Ability to manage multiple campaigns and projects simultaneously
  • Can handle multiple clients
Estimated Salary: ₹8,00,000 - ₹10,00,000 per annum

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