Chief Campaign Strategist

4 days ago

Vellore, Tamil Nadu, India beBeeCommunications Full time ₹ 1,80,00,000 - ₹ 2,52,00,000

Our organization is dedicated to delivering high-quality professional support for political campaigns. We believe that enlightened political leadership, as envisioned by Prime Minister Narendra Modi, will best benefit the nation. Our work includes envisioning and executing innovative electioneering campaigns, facilitating capacity building of grassroots cadre, and shaping governance.

We leverage on-ground activities, data analytics, research, and new-age media as force multipliers for the Prime Minister's messages and actions. As a diverse group of dedicated individuals, including former management consultants, lawyers, engineers, political theorists, public policy professionals, and experts from other sectors, we strive to meaningfully contribute to the nation's polity.

Key Responsibilities:
  • Strategic Communications & Narrative Development: Develop compelling communication strategies and narratives for political, policy, and election campaigns.
  • Digital Strategy & Advertising: Oversee digital advertising strategy and execution with the relevant team, using analytics to optimize performance and ROI.
  • Content Ideation & Oversight: Build and lead a team of creators to produce engaging content (from ideation to final deliverable), including Shorts and long-form videos.
  • Channel Growth & SEO: Drive subscriber growth and viewership by optimizing videos for the YouTube algorithm (titles, descriptions, tags, thumbnails) and analyzing performance metrics.
  • Audience Analytics: Analyze YouTube Studio analytics to understand audience retention, traffic sources and demographics, using insights to inform future content.
  • Content Innovation: Stay ahead of YouTube trends, experiment with new formats (e.g., live streams, premieres, community posts) and analyze competitor channels.
  • Creator Collaborations: Identify and build relationships with relevant YouTube creators to collaborate on projects and expand reach.
  • Crisis Communication Preparedness: Develop and support the implementation of crisis communication plans as needed, ensuring timely response management.
  • Stakeholder Engagement: Collaborate effectively with internal teams, external agencies, and other stakeholders.

The ideal candidate will have a deep understanding of Indian politics, history, socio-economic issues, and current affairs. They will have 8-10 years of experience in communications, video production or channel management, ideally in media, PR/communications agency, public affairs, or a political/advocacy setting. A Master's degree in a related field is a plus.

Required Skills and Qualifications:
  • Deep understanding of Indian politics, history, socio-economic issues, and current affairs.
  • 8-10 years of experience in communications, video production or channel management.
  • Experience in media, PR/communications agency, public affairs, or a political/advocacy setting.
  • Master's degree in a related field is a plus.
Benefits:

This role offers an opportunity to make a meaningful contribution to the nation's polity, while working with a diverse group of dedicated individuals.

Others:

Please note that this is a unique opportunity to join our team and contribute to the nation's progress.

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