Campaigns Strategist

7 days ago

Vellore, Tamil Nadu, India beBeeEmailMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Email Marketing Specialist

Job Summary:

The Email Marketing Specialist position is part of the campaign management support department. This role involves managing email campaigns, creating and launching new campaigns, data selection, campaign rollout, and results tabulation.

  • End-to-end campaign execution which includes managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included) and results tabulation (Reports)
  • Managing the existing & new campaigns and customer targeting and workflow set up on platforms such as Oracle Responsys, Oracle Unity, and Oracle Infinity IQ

This position requires a strong passion for Email campaigns marketing, be resourceful and have a strategic mindset with analytical skills. They will also have hands-on experience in design and development of email campaigns using oracle Responsys, implementation of oracle Unity CDP, and development of business intelligences reports using Oracle Infinity IQ.

Candidates should have at least 4+ years of experience in email campaign management, proficiency in Excel, specifically with Pivot Tables and data analysis, and high proficiency in SQL queries.

About the Role:

This role offers a challenging opportunity to work on email campaigns from start to finish, including designing, developing, and deploying campaigns. The ideal candidate will have excellent communication and project management skills, along with the ability to analyze data and make informed decisions.

Key Responsibilities:

  • Manage existing and new email campaigns
  • Set up and execute campaign workflows
  • Analyze campaign results and make data-driven decisions

Requirements:

  • 4+ years of experience in email campaign management
  • Proficiency in Excel and SQL
  • Strong analytical and problem-solving skills

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