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Data-Driven Marketing Strategist
3 weeks ago
MyYogaTeacher is a Silicon Valley-based startup with headquarters in California, USA, and Bangalore, India. We are seeking a highly skilled Growth Marketing Analyst to join our dynamic marketing team.
As a key member of our team, you will be responsible for developing and implementing data-driven strategies to drive customer acquisition, engagement, and retention. Your expertise will play a crucial role in aligning growth initiatives with our overall business goals.
Growth Strategy & Execution:
- We are looking for someone who can develop and implement data-driven strategies to drive customer acquisition, engagement, and retention.
- You will collaborate with product, design, data science, and engineering teams to ensure that growth initiatives are aligned with our overall business goals.
Email & SMS Marketing Optimization:
- We need an expert who can launch, manage, and optimize multi-channel marketing campaigns, focusing on customer experience, conversion, and retention.
- Responsibilities include running A/B tests, analyzing campaign performance, and refining efforts to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.
Product & Pricing workflow Optimization:
- This role requires the ability to optimize landing pages, onboarding funnels, pricing pages, and other key areas of the product for better conversion rates and customer retention.
- You will conduct A/B testing on pricing models, page layouts, and messaging to improve customer understanding and purchase decisions.
- The ideal candidate will support paid acquisition channels with data-driven insights to optimize campaigns and ensure maximum ROI.
Upsell and Cross-Sell Funnel Development:
- We are seeking a strategist who can develop strategies, design, and optimize upsell and cross-sell funnels to increase customer lifetime value (CLV) at different stages of the customer journey.
- Responsibilities include monitoring the performance of upsell funnels and optimizing them through continuous testing and refinement.
Data Analysis & Reporting:
- Excellent analytical skills are required to analyze customer behavior, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities.
- The ideal candidate will track and report on key growth metrics, including CAC (Customer Acquisition Cost), CLV, email and SMS campaign performance, and upsell funnel success.
- Presentation skills are necessary to present data insights to key stakeholders and provide actionable recommendations for future growth initiatives.
Market Research & Competitor Analysis:
- A motivated individual who can learn required technical skills on the job, stay ahead of digital marketing trends, tools, and technologies to implement best practices.
- The ideal candidate will monitor industry trends and identify new opportunities to improve our growth strategies and stay ahead of competitors.
Please note that we require
- Education: Bachelor's degree in Marketing, Business, Economics, Data Science, or a related field.
- Experience: 2-4 years of experience in a growth marketing, product marketing, or marketing analyst role, preferably in a startup or high-growth company.
- Marketing Channels: Proven experience in email and SMS marketing, and familiarity with other digital marketing channels such as paid media, SEO, and social media.
- Pricing & Funnel Optimization: Experience with A/B testing and optimizing conversion on pricing pages and upsell funnels.
- Data Analysis: Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
- Tools & Platforms: Experience with marketing and analytics tools such as Google Analytics, Tableau, ActiveCampaign, Twilio (for SMS), and other CRM/email marketing tools would be preferred.
- A/B Testing: Hands-on experience with running A/B and multivariate tests to optimize campaigns.
- Communication: Excellent communication skills, strong analytical and problem-solving skills, be able to find good solutions to simple and complex problems, and known for getting things done.
- Organization: Able to manage multiple projects at one time while keeping aligned with the big picture and taking care of many little details.
- Agile: Able to pivot strategies or a project's direction quickly when company strategy requires it.
- Commitment: Go the required length to meet committed deadlines, does not require a follow-up for agreed-on deliverables.
- Team Collaboration: Strong collaboration skills to work effectively across teams, including product, sales, and engineering.
Our team often has meetings from 8:00 AM - 11:30 AM PST. You should be willing to work evenings if needed.
$114,000 per year salary, along with benefits including comprehensive health insurance, retirement savings plan, generous paid time off, and professional development opportunities.