AI-Driven Digital Marketing Strategist
3 weeks ago
Dozee is a pioneering healthcare technology company that has revolutionized the field of Remote Patient Monitoring (RPM) and Early Warning Systems (EWS). Our cutting-edge AI-based solutions are designed to provide a continuum of care, enabling timely interventions and enhancing patient safety in hospitals, nursing facilities, and patient homes.
Job OverviewWe are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing innovative digital marketing campaigns across various channels. Your primary focus will be on driving engagement, conversions, and brand awareness through data-driven strategies and tactics.
Key Responsibilities:- Campaign Development: Design, implement, and manage digital campaigns aimed at driving engagement and conversions.
- Sales Funnel Optimization: Oversee the management of the sales funnel, ensuring effective lead nurturing and conversion strategies.
- Brand Visibility: Manage digital touchpoints, including the website and social media handles, to enhance brand visibility and engagement.
- Performance Analysis: Analyze and report on digital marketing performance metrics, providing actionable insights for continuous improvement.
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- 5 - 8 years of experience in digital marketing, preferably with a reputed marketing agency or healthcare or technology industry.
- Comprehensive expertise in digital and internet advertising strategies, including CPA, CPM, CPC, search marketing, lead generation, and direct response campaigns, with a focus on optimizing performance metrics globally.
The estimated salary for this position is $120,000 - $180,000 per annum, depending on experience and qualifications. Additionally, Dozee offers a comprehensive benefits package, including health insurance, retirement savings plan, paid time off, and opportunities for professional growth and development.
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