Marketing Director

10 hours ago

Hyderabad, Telangana, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Marketing Strategist

We are seeking a driven marketing strategist to lead our branding, outreach, and student acquisition efforts. This key leadership role involves developing and executing comprehensive marketing strategies to build the brand, generate leads, and drive admissions across all branches.

  • Develop and run marketing campaigns to boost student enrollments
  • Oversee digital activities including SEO, SEM, social media, email, and website updates
  • Coordinate with academic and operations teams for events like seminars, webinars, and scholarship drives
  • Monitor and support marketing activities across all branches
  • Lead expansion efforts by identifying new markets and planning marketing for new branch launches
  • Analyze market trends, competitor activity, and customer insights to improve marketing strategies
  • Lead and guide the marketing team to achieve goals

Requirements:

  • MBA from a reputed institute
  • Minimum 10 years of experience in educational marketing, preferably in the online EdTech platform or +2/ Junior Colleges segment or a closely related field
  • Proven record of driving admissions growth through effective marketing strategies

Key Responsibilities:

The ideal candidate will possess exceptional strategic thinking skills, be highly analytical, and have a proven track record of driving results-oriented marketing campaigns. The successful applicant will be responsible for leading cross-functional teams and collaborating with stakeholders to develop innovative marketing solutions that meet business objectives.

Key Performance Indicators (KPIs):

  • Admissions growth
  • Marketing campaign ROI
  • Brand awareness
  • Market share growth

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