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Drive Business Growth as a Senior Growth Expansion Specialist
3 weeks ago
Job Title: Growth Expansion Specialist
About the RoleWe're seeking a highly motivated Growth Expansion Specialist to drive demand generation and pre-sales efforts across buyer and seller segments. You'll be responsible for managing campaigns end-to-end—from filling the sales pipeline to onboarding paid sellers in an fast-paced environment.
Key Responsibilities:- Top-of-Funnel (Marketing)
- Develop and manage content & outreach for founders and brands
- Implement SEO-focused content using AI tools and freelancers
- Plan and run webinars, events, and referral programs to drive traffic generation
- Create tools, campaigns, and lead magnets for generating high-quality leads
- Mid-Funnel (Lead Capture & Nurture)
- Optimize website CTAs, forms, and AI landing pages to improve lead quality
- Automate and enrich lead nurturing sequences via WhatsApp/email
- Bottom-of-Funnel (Outbound + Pre-Sales)
- Run outbound campaigns via multiple channels including WhatsApp, email, and calls
- Qualify and pass high-intent leads to sales with context and supporting materials
To succeed in this role, you should have:
- 1–3 years of experience in marketing, pre-sales, or GTM roles
- Strong written communication and outreach copywriting skills
- Proficiency with design tools like Canva/Figma, spreadsheets, automation tools, and AI tools like ChatGPT, Jasper, Notion AI
- A proactive problem solver with a willingness to learn industrial buyer/seller workflows
You'll enjoy:
- High ownership in shaping our growth engine
- Direct collaboration with the founder and leadership team
- A path to leadership across GTM functions
- A flexible, outcome-focused work culture