
Digital Growth Strategist
2 weeks ago
We are seeking a data-driven marketing expert to drive our paid media strategy and maximize ROI.
Key responsibilities include planning, monitoring, and optimizing paid media campaigns across multiple platforms.
- Develop and execute paid media plans to achieve maximum ROI
- Monitor daily spends, conversion rates, and CPL - take corrective actions quickly
- Ensure accurate conversion tracking via Google Tag Manager and UTM tagging
- Drive A/B testing for creatives, targeting, and landing pages
- Review lead quality and coordinate with CRM to improve appointment conversion
- Manage agency relationships and oversee SEO efforts to rank for key specialties and geographies
Requirements:
- 5-7 years of experience in performance marketing, preferably in the healthcare or service industry
- Proven track record of managing significant ad budgets
- Analytical mindset with a focus on data-driven decision making
- Excellent communication and coordination skills
About Us:
We are a fast-growing network of women's and children's hospitals delivering advanced medical care with compassion.
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