Experienced Digital Marketing Specialist

7 days ago

Mysore, Karnataka, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 25,00,000

Seeking an Experienced Digital Marketing Specialist to drive paid media campaigns on Meta and Google platforms.

  • Create, implement, and optimize paid media strategies that align with business objectives, target audience insights, and industry best practices.
  • Analyze campaign performance data using analytics tools, making data-driven decisions to improve key metrics.
  • Collaborate with the creative team to develop impactful ad creatives, including copy and visuals that resonate with the target audience and drive engagement.
  • Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.
  • Manage advertising resources effectively, providing regular budget tracking and reporting to stakeholders.

Requirements:

  • 2-3 years of experience in managing paid media campaigns on Meta (formerly Facebook) and Google platforms.
  • Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
  • Proficiency in using analytics and reporting tools, such as Google Analytics, Meta Ads Manager, and other relevant platforms.
  • A/B testing methodologies and experience optimizing campaigns for conversions.
  • Creative mindset with the ability to develop compelling ad copy and visuals.
  • Strong organizational skills and the ability to manage multiple campaigns simultaneously.
  • Familiarity with other digital advertising platforms and tools is a plus.
  • Up-to-date knowledge of digital marketing trends, best practices, and industry standards.
  • Ability to work effectively in a team environment and collaborate with cross-functional teams.

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