Digital Communications Strategist

5 days ago

Hyderabad, Telangana, India beBeeMarketing Full time ₹ 45,00,000 - ₹ 60,00,000
Senior Marketing Lead - Healthcare

This role is a high-impact position that requires ownership of brand storytelling, demand-generation social campaigns, and corporate communications strategy.

  • Define and lead a comprehensive social media strategy aligned with product marketing goals.
  • Develop and execute integrated content plans across various channels to drive awareness, leads, and thought leadership.
  • Manage and mentor a multidisciplinary team including content creators, community managers, paid specialists, and coordinate with agency partners.
  • Oversee community engagement, reputation management, and real-time crisis communications with clear escalation protocols.
  • Own social KPIs-engagement, share of voice, lead attribution-and deliver regular insights and optimization recommendations to senior leadership.
  • Lead influencer and partner programs, media relations, and executive communications to amplify product launches and customer success stories.

Requirements:

  1. 7+ years in social media communications with 3+ years in a leadership role preferably in the Healthcare industry.
  2. Proven track record designing and scaling paid and organic social campaigns that drive pipeline and measurable ROI.
  3. Strong content and brand storytelling skills, including case studies, thought leadership, and executive narratives.
  4. Hands-on experience with social ad platforms, analytics tools, GA4, native socials, and scheduling monitoring platforms.
  5. Excellent stakeholder management, crisis communication skills, and the ability to work cross-functionally with Product, Sales, and Customer Success.
  6. Available to work on-site in India and manage in-market campaigns.

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