Marketing Strategist

1 day ago

Thiruvananthapuram, Kerala, India beBeeDigital Full time ₹ 12,00,000 - ₹ 20,10,000

About This Role:

We are seeking a seasoned Digital Marketing Strategist to drive the success of our advertising campaigns across various marketplaces and platforms.

Key Responsibilities:

  • Maintain real-time campaign performance, analyze metrics, and make data-driven decisions to enhance return on investment (ROI).
  • Develop and implement targeted strategies, bid methods, and segmentation techniques for optimal results.
  • Analyze and interpret key metrics such as ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPC (Cost Per Click).
  • Utilize Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
  • Collaborate with the marketing team to allocate and optimize advertising budgets across multiple product lines.
  • Work with the sales and product teams to align advertising goals with overall business objectives.

Requirements:

  • Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
  • Proven track record in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
  • Strong proficiency in Excel, Google Sheets, and data visualization tools.
  • In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
  • Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Outstanding problem-solving skills and attention to detail.
  • Ability to work independently and collaboratively as part of a high-performing team.
  • Strong analytical skills and data-driven decision-making capabilities.

This role offers a unique opportunity to leverage your expertise in digital marketing and drive business growth. If you are a motivated and results-driven professional looking to take your career to the next level, we encourage you to apply.

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