Digital Marketing Strategist

2 days ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000

Are you a digital marketing professional seeking to take your career to the next level? As an Assistant Manager in Performance Marketing, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive awareness, traffic, conversions, and revenue across various channels.

  • Develop a data-driven digital marketing strategy to drive user growth and acquisition while maintaining efficiency on Cost per Acquisition (CPA) and Conversion per Thousand (CPT).
  • Establish attribution models, multi-channel tracking, and quality metrics to continually optimize and improve marketing investments.
  • Create robust performance reporting frameworks, analytics, and Return on Investment (ROI) tracking for mobile app and digital channels.
Key Responsibilities:
  • Performance Marketing Strategy Planning and Execution
  • Digital Marketing Strategy Development to Drive Awareness, Traffic, Conversions, and Revenue
  • User Growth Target Ownership and Delivery
  • Attribution Models Setup, Multi-Channel Tracking, and Quality Metrics Development
Qualifications and Experience:
  • Proven Performance Marketing Experience and Strong Analytical Skills
  • Well-Versed in Digital Marketing, Conversion, and Online Customer Acquisition
  • Experience with Website Analytics Tools (e.g., Google Analytics)
  • Strong Quantitative Analysis and Statistics Skills
  • 2+ Years Digital Marketing Experience

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