Ecommerce Marketing Specialist

2 weeks ago


Thiruvananthapuram, Kerala, India beBeeDigital Full time ₹ 18,00,000 - ₹ 25,00,000
Job Description

We are seeking a highly skilled marketing professional to lead our digital advertising efforts. This is a high-impact role with strong ownership and clear performance accountability.

About the Role:

We're looking for an expert in paid media, especially within e-commerce and app ecosystems. You'll be responsible for independently owning the entire Google Ads function — from planning and execution to optimization, reporting, and growth strategy.

Key Responsibilities:

  1. Develop and execute high-performing Google campaigns across Search, Performance Max (PMax), Display, Demand Gen, and YouTube.
  2. Plan and manage monthly, quarterly, and annual Google Ads budgets with a focus on return on investment (ROI), return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV).
  3. Implement structured full-funnel strategies — prospecting, retargeting, and conversion-focused campaigns.
  4. Own and optimize purchase event tracking, campaign attribution, and audience strategies.
  5. Collaborate with brand and graphic teams to define creative requirements for search copy, display banners, and video ads.
  6. Conduct competitor research, keyword gap analysis, and e-commerce trend tracking.

Must-Have Skills:

3.5+ years of hands-on experience in managing large-scale Google Ads campaigns, deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics, mastery of Search, PMax, Demand Gen, Display, and YouTube campaigns, strong analytical mindset and proficiency in tools like GA4, Google Ads Dashboard, Keyword Planner, and Auction Insights.



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