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11 hours ago
Job Title: Google Ads Strategist
About the RoleWe are seeking a highly skilled and performance-driven digital advertising specialist to lead and optimize our paid advertising campaigns. The ideal candidate will have 4-5 years of hands-on experience managing large-scale Google Ads accounts, with proven expertise in managing complex campaigns.
Key Responsibilities:- Plan, create, manage and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max platforms.
- Conduct deep-dive data analysis, reporting to drive decision making & continuous optimization.
- Develop and test new campaign strategies, creatives, bidding tactics to maximize conversions and minimize CPA.
- Collaborate closely with internal teams for cohesive campaigns.
- Stay current with Google Ads innovations, algorithm changes, and industry best practices.
- 4-5 years of proven experience in managing Google Ads campaigns with large budgets.
- Expertise in handling complex campaigns.
- Strong understanding of Google Ads Manager, Google Analytics & Data Studio.
- Experience across all Google Ads types (Search, Display, Shopping, Video, Performance Max).
- Excellent analytical skills with a data-driven mindset.
- Strong communication and project management abilities.
- Google Ads Certification (preferred).
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