
Digital Content Marketing Specialist
5 hours ago
We're seeking a skilled Digital Content Marketing Specialist to lead our brand's online presence and create engaging content that resonates with our audience.
- Create and implement a content strategy that drives brand awareness, website traffic, and sales.
- Develop and manage social media campaigns across platforms, including Instagram and Meta Ads Manager.
- Produce high-quality content, including graphics, videos, and captions, using mobile-first editing tools like CapCut, InShot, Lightroom, and Canva.
- Maintain a strong understanding of platform changes and adapt content accordingly to stay ahead of the curve.
- Engage directly with followers, creators, and partners to foster brand love and loyalty.
- Monitor analytics and report insights weekly to inform future content strategies.
Requirements:
- 1–3 years of experience in digital content marketing, preferably in the D2C/FMCG industry.
- Strong proficiency in mobile-first editing tools and social media platforms, particularly Instagram and Meta Ads Manager.
- Able to shoot and edit content independently, with a proven portfolio or Instagram feed showcasing their skills.
- Confident storytelling abilities, both on and off screen, with the capacity to adapt to different formats.
Bonus Points:
- Prior experience in food content creation or a passion for food-related topics.
- Knowledge of performance marketing on social media.
- A flair for the dramatic and ability to create engaging, attention-grabbing content.
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