Strategic Consumer Insights Professional

2 weeks ago

Anantapur, Andhra Pradesh, India beBeeConsumer Full time ₹ 1,20,00,000 - ₹ 1,50,00,000

We are seeking a visionary consumer insights leader to spearhead the development of customer-centric strategies, elevate brand positioning, and uncover new market opportunities.

This role demands a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication.

  • Key Responsibilities:
  • Develop and implement comprehensive consumer strategy and research initiatives, encompassing segmentation, brand tracking, user and audience analysis, customer journey mapping, and category understanding.
  • Establish an ever-evolving consumer intelligence engine to capture shifting needs, expectations, and behaviors.
  • Conduct in-depth cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Prioritize research-driven recommendations to enhance funnel conversions, boost profitability, and minimize lapses across touch points.
  • Anchorage brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support the creation of new brand verticals through consumer-driven positioning and value propositions.
  • Lead, mentor, and upskill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
Requirements

To succeed in this role, you will need:

  • 6–8 years of proven expertise in consumer insights, brand strategy, or research with a strong mix of agency and client-side exposure.
  • A solid foundation in both qualitative research methodologies, with demonstrated success in applying them to solve business problems.
  • A good understanding of quantitative research techniques is desirable.
  • The ability to convert insights into actionable business strategies.
  • Excellent storytelling and synthesis skills to influence senior leadership.
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are essential.

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