
Data Driven Consumer Insights Manager
11 hours ago
Job Overview:
The ideal candidate serves as a bridge between quantitative research and qualitative insights, synthesizing data to drive strategic decision-making.
Key Responsibilities:
- Lead audience analysis using tools such as BARC, internal analytics platforms, and industry-standard measurement tools.
- Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
- Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
- Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
- Collaborate with cross-functional teams to align goals and drive cohesive strategies.
Requirements:
- Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
- 12+ years of experience in media/entertainment environment with focus on audience research and insights.
- Deep knowledge of BARC software and television/digital audience measurement systems.
- Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
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