
Marketing Brand Developer
1 day ago
About the Role
The primary scope of this position is to support brand development initiatives across various solution areas under our portfolio of products.
Key Responsibilities:
- Market Understanding: Gain insights into the target audience, their triggers and barriers; competitive landscape, etc.
- New Products Development (NPD): Assist in developing communications across touchpoints such as product display pages, direct-to-consumer stores, CRM channels, marketplaces, etc.
- Communication Development: Collaborate in managing all consumer touchpoints including social media, performance marketing, influencer partnerships, brand campaigns, etc.
- Data Analytics: Drive measurement and learning for various marketing initiatives.
- Stakeholder Management: Work with relevant stakeholders across the marketing team, cross-functional teams, and external partners/agencies/vendors.
- Offline Understanding: Conduct market visits to track offline business health metrics such as distribution across different store formats, unique sales opportunities, primary and secondary revenue, visibility, and planogramming.
- Additional responsibilities include supporting portfolio management, sales support, customer service, etc. to drive product/therapy success.
Location: Bangalore
Requirements:
- Bachelor's degree in Communications, Business Administration, or related field.
- Experience in handling business in offline channels is mandatory.
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.
- Highly motivated and self-driven team player.
- Ability to manage multiple projects simultaneously.
- Passion for building a consumer brand.
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