Digital Collections Strategist

1 week ago

Bellary, Karnataka, India beBeeCampaign Full time ₹ 9,00,000 - ₹ 15,00,000
Key Digital Campaign Role

This role is responsible for driving digital outreach strategies to improve collections performance. The ideal candidate will have a strong background in digital marketing, campaign management, and analytics.

The successful candidate will design, execute, and optimize multi-channel digital campaigns tailored to customer segments and delinquency stages. They will work closely with internal teams to align messaging, tone, and escalation protocols.

A key responsibility of this role is vendor management. The candidate will be responsible for managing digital campaign vendors and platforms, ensuring performance, compliance, and seamless integration with internal systems.

The role also involves leveraging campaign analytics to monitor performance and identify improvement opportunities. A/B testing, segmentation analysis, and predictive modeling will be used to refine outreach strategies.

Maintaining structured MIS to track campaign outcomes and support decision-making is another critical aspect of the role.

Required Qualifications & Skills:

  • Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
  • 5–10 years in digital marketing, collections strategy, or campaign management.
  • Experience in financial services, NBFCs, or fintech preferred.

Technical Skills:

  • Proficiency in campaign platforms (e.g., Twilio, FICO CCS, Genesys), SQL, and visualization tools (Power BI/Tableau).
  • Familiarity with CRM systems, CFRs, and data integration workflows.
  • Understanding of compliance frameworks and ORM documentation.

Soft Skills:

  • Strong analytical and problem-solving abilities.
  • Excellent communication and stakeholder management.
  • Ability to work in a fast-paced, cross-functional environment.

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