
Regional Trade Marketing Executive
5 days ago
We are seeking a highly skilled professional to oversee the complete flow of point-of-sale materials for all in-store activities and drive distribution for all input stock keeping units.
About the Role:- Manage the entire process flow of in-store activities, including point-of-sale material management, vendor management, and end-to-end coordination of gift disbursement & micro marketing initiatives.
- Provide briefing materials to the sales team and conduct face-to-face briefings for key activities with internal stakeholders.
- Track the implementation of guidelines for loyalty programs and coordinate go-to-market and retail-to-market led initiatives for all new product developments.
- Identify specific stores based on strata and measure off-takes of the same.
- Organize micro-marketing activities in specific clusters and implement and track successes/failures for regional/central-led category initiatives.
- A relevant academic degree is required.
- Minimum 3+ years' experience in general trade sales/channel development or trade marketing, preferably with experience in handling metro towns.
- Experience in fast-moving consumer goods only.
We are committed to providing opportunities for growth and development.
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