Product Marketing Leader

1 day ago

Chennai, Tamil Nadu, India beBeeProductMarketing Full time US$ 90,000 - US$ 1,20,000
Product Marketing Strategist

We are seeking a Product Marketing Strategist who will play a vital role in supporting our growth. In this role, you will help develop and execute effective marketing strategies that drive product adoption and revenue.

You will partner closely with cross-functional teams to ensure we remain the partner of choice for organizations looking to scale their subscription businesses.

  • Market Research & Competitive Intelligence:
    • Conduct market research to identify trends, customer needs, and new opportunities.
    • Perform ongoing competitive analysis to inform product positioning and keep us ahead of industry shifts.

Go-to-Market Strategy:

  • Assist in planning and executing GTM strategies for new product launches and feature enhancements.
  • Coordinate with cross-functional teams to ensure successful rollouts.

Campaign Management:

  • Manage and optimize marketing campaigns to promote our offerings.
  • Analyze campaign performance and adjust tactics to achieve pipeline and revenue goals.

Customer Segmentation & Insights:

  • Work with the broader marketing team to segment customers and personalize messaging and positioning.
  • Gather feedback from customer-facing teams to identify new pain points, opportunities, and areas for improvement.

Sales Enablement & Stakeholder Management:

  • Partner with the sales team to provide competitive intelligence, product insights, and targeted collateral.
  • Engage stakeholders to align marketing initiatives with our overall business objectives.

Pricing & Product Lifecycle:

  • Support the development of pricing strategies based on market research and competitor analysis.
  • Contribute to product lifecycle management, ensuring successful introductions and phase-outs.

Performance Tracking & Optimization:

  • Work with marketing operations to track and report on key metrics using platforms like Salesforce and Marketo.
  • Identify opportunities to improve engagement and pipeline generation, iterating on campaigns and strategies as needed.

To be successful in this role, you will need:

  • 5+ years of experience in pricing subscriptions, growth, product management, product marketing, or related GTM roles within B2B.
  • Proven track record in competitive analysis, go-to-market strategy and execution, and project management.
  • Strong understanding of customer segmentation, messaging, and positioning.
  • Familiarity with marketing automation platforms (e.g., Marketo, Salesforce) for campaign analytics.
  • Excellent communication and storytelling skills, with the ability to collaborate cross-functionally.
  • Demonstrated ability to manage product launches and support sales enablement efforts.
  • Self-starter with strong project management and problem-solving skills.
  • Comfortable working in a fast-paced environment and data-driven decision-making.
  • Experience in B2B Pipeline Generation, including ROI analysis, is a plus.

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