Product Marketing Strategist

1 day ago

Chennai, Tamil Nadu, India beBeeStrategist Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Overview

  • The ideal candidate will have experience in developing go-to-market strategies, creating compelling product messaging, and collaborating with cross-functional teams.

About the Role

We are seeking a skilled and strategic product marketing leader to join our team. This is a unique opportunity to drive business results by developing comprehensive product launch plans and executing integrated campaigns that drive awareness and customer retention.

Key Responsibilities

  1. Develop go-to-market strategies for product launches, ensuring alignment across sales, product, and marketing teams.
  2. Create compelling product positioning, value propositions, and messaging that resonate with target audiences and differentiate our products in the market.
  3. Conduct market research and competitor analysis to identify trends, customer needs, and growth opportunities.
  4. Partner closely with Product Management, Sales, and Marketing teams to ensure consistent messaging and product-market fit.
  5. Work with digital marketing and demand generation teams to plan and execute integrated campaigns that drive awareness, pipeline, and customer retention.
  6. Define key success metrics (KPIs) for product marketing initiatives and track their effectiveness through dashboards and reports.
  7. Represent the company at industry events, webinars, and client meetings as a product evangelist.

Requirements

  • Experience in product marketing with a proven track record of driving business results.
  • Strong understanding of go-to-market strategies and product launch planning.
  • Excellent communication and collaboration skills.

Benefits

  • Opportunity to work with a dynamic and innovative team.
  • Professional development and growth opportunities.

What We Offer

We offer a competitive compensation package, comprehensive benefits, and a dynamic work environment.

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