Digital Content Strategist for Educational Toy Brand
1 day ago
Zenotis Group seeks a skilled Social Media Marketing Specialist to create engaging content and build our brand's presence globally across platforms.
Salary: $80,000 - $110,000 per annum
About the Role:
This role is perfect for someone passionate about creating content that resonates with parents aged 35-50 and young adults aged 20-30 who want the best in educational, screen-free play for kids in their families.
The ideal candidate will have experience with social media analytics, content creation tools like Canva and Adobe, and basic video editing skills. They will be able to develop and manage daily posts, stories, and video content that speaks directly to our target audience.
Key Responsibilities:
- Create Engaging Content: Develop and manage daily posts, stories, and video content that showcases how Smartivity products make learning and playtime fun and valuable.
- Community Engagement: Connect with our audience by responding to comments and DMs with warmth and personality, building a supportive community of parents.
- Collaborate with Parent Influencers: Identify influencers and brand ambassadors who resonate with parents and can authentically share the benefits of Smartivity products.
- Share Educational Value: Craft content that highlights the educational benefits of each product, explaining how it supports children's learning and development in engaging, relatable ways.
- Establish Signature Content Series: Build content series that educate, entertain, and keep our audience coming back, like
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